There are five main types of digital marketing: search engine marketing, content marketing, social media marketing, email marketing, and Pay-per-click (PPC).
#1. Search engine marketing is the process of using search engine optimization (SEO) and paid search advertising to increase the visibility of your business online. Organic SEO is about optimizing your website to rank higher in search engine results pages.
#2. Content marketing is creating and distributing original, relevant, and valuable content to attract and engage a target audience. Content creation can take many forms, including blog posts, video marketing, articles, infographics, whitepapers, social media content, and social media posts.
#3. Social media marketing relies on channels like Facebook, Twitter, LinkedIn, and Instagram to engage with your target audience. Social media marketing can include various activities, such as paid social advertising (via social media ads), influencer marketing, and social media optimization.
#4. Email marketing is a method of sending targeted emails to your audience to promote your business or products. Email marketing can include things like email newsletters, email campaigns, email drip campaigns, and email retargeting.
#5. Pay-per-click is an online marketing strategy that helps to increase brand visibility on popular search engines and websites. Through the use of targeted keywords and ads, the services help to drive more web traffic to a website and increase overall conversions.
There is a lot of potential in the digital marketing industry, and the sector is rapidly gaining popularity.